How Princess Flooring climbed into Google’s top 3 across Liverpool flooring searches
From brand-name-only traffic to ranking #1 for “best flooring liverpool” — tracked, prioritised and fixed with Spotlit.
#1
on Google for "best flooring liverpool"
6
keywords in Google’s top 3 — 5 of them new in 90 days
+212%
search impressions for "carpet fitters liverpool"
~17
places gained in average Google position, month on month
Figures from Semrush position tracking (Liverpool, Google) and Google Search Console for princessflooring.com, March–June 2026.
The challenge: invisible to everyone who didn’t already know the name
Princess Flooring is a Liverpool flooring company competing against national chains and big trade directories for every job. Like most local trades businesses, nearly all of its Google traffic came from people searching the business name — customers it already had.
For the searches that bring in newcustomers — “flooring near me”, “carpet fitters liverpool”, “laminate fitters” — the business was buried too deep in the results to be found. Those are the searches where jobs worth £1,000–£5,000 get won and lost.
The solution: track, prioritise, fix
Princess Flooring’s site was connected to Spotlit’s SEO Intelligence dashboard, which turned a vague “we should do SEO” into a concrete weekly routine:
- Daily keyword rank tracking for the Liverpool flooring searches that actually win jobs — so every gain and drop is visible.
- A full technical site audit, then working through the fixes until the site reached a 96% health score with zero errors.
- A prioritised AI action plan in plain English — what to fix first and why, instead of a 50-page SEO report.
- A verified Spotlit directory listing with reviews, adding another route for customers to find and compare the business.
The results: page 1 for the searches that matter
Over 90 days of tracking (March–June 2026), Princess Flooring went from brand-only visibility to ranking in Google’s top 3 for six Liverpool flooring searches — five of them new top-3 positions gained during the period:
| Search term | Google position |
|---|---|
| best flooring liverpool | #1 |
| anti-slip flooring liverpool | #2 |
| vinyl fitters liverpool | #2 |
| flooring near me | #3 |
| cheapest laminate flooring | #3 |
| laminate fitters liverpool | #3 |
- Organic keywords up 18.75% — 23 search terms now ranking in the top 100, 9 of them new.
- Average Google Search Console position improved by roughly 17 places month on month.
- Impressions for "carpet fitters liverpool" up 211% — the business now shows up where new customers are looking.
- Site health score of 96% with zero technical errors after working through the audit fixes.
See where your business stands — free
Run a free, instant SEO report on your website. No signup, no credit card — just the same kind of analysis Princess Flooring started with.
Want results like these for your trade business?
Spotlit tracks your rankings, finds what's holding you back, and tells you exactly what to fix first — in plain English.
Get Started Free