20+ Features, One Platform, From £29/month

Stop Paying for ToolsThat Don't Talk to Each Other

Spotlit combines SEO intelligence, review management, competitor tracking, AI recommendations, digital menus, booking, loyalty rewards, and more — in one dashboard built specifically for local businesses.

20+
Built-in Features
60+
Directories Tracked
25+
Map Grid Points
8
SEO Intelligence Tabs
Everything You Get

One platform. Every tool your business needs.

No more juggling five different subscriptions. Spotlit brings your SEO, reviews, competitors, listings, and business tools into a single dashboard.

SEO Intelligence

8 powerful tools to dominate local search

SEO Health Score

One score from 0-100 that tells you where your business stands online. Weighted across search visibility, local presence, technical performance, content quality, authority, and AI visibility.

Keyword Rank Tracking

Track your Google rankings across organic desktop, mobile, local pack, and local finder. Daily position tracking with verified data — not estimates.

Local Map Visibility

A geographic heatmap showing where your business ranks on Google Maps at 25+ points around your location. Green means visible, red means invisible.

Business Listings

Check your presence across 60+ UK directories. See which list you, which have wrong details, and which you're missing from — with your citation score.

Competitor Intelligence

Automatically discover your local competitors. Side-by-side comparison of rankings, reviews, authority, and citations — tracked over time.

Technical Performance

Monitor PageSpeed scores, Core Web Vitals, indexing status, and structured data — the technical foundations Google uses to rank your site.

Review Intelligence

See all your reviews in one place. Track your rating, monitor velocity, spot sentiment trends, and reply with AI-powered suggestions.

AI Action Plan

Every data point becomes a plain-English action item, ranked by priority. Like having an SEO consultant on call 24/7.

AI Visibility Tracking

See if Google AI Overview, ChatGPT, and Gemini mention your business. AI drives 37% of search traffic — most tools ignore this entirely.

Backlink Monitor

Track who links to your website, spot toxic backlinks, and monitor your referring domains over time. Powered by a live index of billions of pages.

Business Tools

8 tools to run and grow your business

Digital MenuFree: 1 menu, 20 items

QR-code-powered menus with categories, photos, dietary labels, allergens, daily specials, and real-time availability.

Online BookingFree: 5 bookings/month

Accept appointments 24/7. Customers pick a date and time, you get notified via email, SMS, or Telegram.

Loyalty & RewardsFree: 50 customers

Digital stamp cards your customers join instantly. Track visits or spend, award stamps automatically, unlock rewards.

Photo GalleryFree: 3 photos

Upload photos of your work, products, or premises. Drag to reorder, add captions, show off to potential customers.

Google ReviewsFree: Included

Generate a direct review link, share QR review cards, track your growth, and compare against competitors.

AI Review RepliesFree: Limited replies

AI drafts personalised responses to your Google reviews. Choose your tone, review the suggestion, and post.

QR Code & NFCFree: 1 QR code

Unique QR code for your business. Order physical A5 acrylic stands with NFC tap technology for your counter.

Analytics DashboardFree: 7 days of data

Page views, search impressions, click-throughs, and feature usage — understand how customers find and interact with you.

SEO Intelligence

Your local SEO, on autopilot

One dashboard that shows where you rank, where you're missing, and exactly what to do next — in plain English, not jargon.

SEO Health Score

One number from 0-100 that tells you everything. Weighted across six categories: search visibility (25%), local presence (25%), technical performance (15%), content quality (15%), authority (10%), and AI visibility (10%).

  • Colour-coded score rings per category
  • Weekly updates with trend tracking
  • Personalised to your business stage
  • Automatic baseline on day one
Learn more

Keyword Rank Tracking

Track your Google rankings across four result types — organic desktop, organic mobile, local pack, and local finder. See your position change daily with verified data from Google, not estimates.

  • Four rank types per keyword tracked daily
  • Impression, click, and CTR data
  • Position history with before/after comparison
  • Search volume, difficulty & CPC data
Learn more
Most Requested Feature

Local Map Visibility

A geographic heatmap showing where your business ranks on Google Maps at 25+ points around your location. Green means you're in the top 3. Red means you're invisible. See your coverage gaps instantly.

  • 5x5 geographic grid around your location
  • Colour-coded pins: green, amber, red
  • Share of Voice score vs competitors
  • Track multiple keywords on the map
  • Historical comparison — see improvement over time
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Business Listings & Citations

Track your presence across 60+ UK directories. See which list you correctly, which have errors, and which you're missing. Get a Citation Score from 0-100 with NAP consistency checks.

Learn more

Competitor Intelligence

Automatically discover your local competitors. See side-by-side rankings, review counts, domain authority, and citations — with changes tracked weekly.

Learn more

Technical Performance

Google PageSpeed scores for mobile and desktop, Core Web Vitals, page indexing status, and structured data validation — all checked automatically.

Learn more

Review Intelligence

All your reviews from Google and other platforms in one place. Rating trends, review velocity, sentiment analysis, competitor comparison, and AI-powered reply suggestions.

Learn more

AI Action Plan

Every data point becomes a plain-English action item. Priority-ranked with impact estimates, progress tracking, and monthly BEFORE/AFTER reports.

Learn more

Invisible Revenue Calculator

See the exact pound value of customers you're missing because of low rankings. "You're losing an estimated £15,000/month because you rank 18th instead of 3rd."

Business Tools

Run your business from one place

Digital menus, online booking, loyalty rewards, photo galleries, and more — every feature includes a generous free tier. No credit card required.

Digital Menu

QR-code-powered menus with categories, photos, dietary labels, allergens, daily specials, and real-time availability.

Free: 1 menu, 20 items

Online Booking

Accept appointments 24/7. Customers pick a date and time, you get notified via email, SMS, or Telegram.

Free: 5 bookings/month

Loyalty & Rewards

Digital stamp cards your customers join instantly. Track visits or spend, award stamps automatically, unlock rewards.

Free: 50 customers

Photo Gallery

Upload photos of your work, products, or premises. Drag to reorder, add captions, show off to potential customers.

Free: 3 photos

Google Reviews

Generate a direct review link, share QR review cards, track your growth, and compare against competitors.

Free: Included

AI Review Replies

AI drafts personalised responses to your Google reviews. Choose your tone, review the suggestion, and post.

Free: Limited replies

QR Code & NFC

Unique QR code for your business. Order physical A5 acrylic stands with NFC tap technology for your counter.

Free: 1 QR code

Analytics Dashboard

Page views, search impressions, click-throughs, and feature usage — understand how customers find and interact with you.

Free: 7 days of data
Only on Spotlit

Features you won't find anywhere else

These are the features that make Spotlit different from every other SEO tool on the market. Not available on Semrush, BrightLocal, or Ubersuggest.

Invisible Revenue Calculator

See the exact pound value of customers you're missing because of low rankings. No other platform shows this.

Fix This First Engine

AI-scored priority queue that tells you exactly what to fix next. Each action has an estimated impact and effort level.

Weekly Digest Email

Every Monday, get a beautiful email showing what changed: rankings, reviews, backlinks, and your top priority action for the week.

Business Archetype System

Spotlit auto-classifies your business stage and personalises every recommendation. New businesses get different advice than established ones.

Plain-English Explanations

Every metric comes with a "Help me understand" button. No jargon — Spotlit explains what the numbers mean and why they matter.

Before & After Proof Cards

Auto-generated shareable graphics showing your improvements. Download as images, share on social media, and prove your growth to clients.

How We Compare

Spotlit vs. the alternatives

Other platforms are built for enterprise agencies with 50+ clients. Spotlit is built for you — the local business owner who wants results, not dashboards.

Feature
Spotlit
Semrush
BrightLocal
Price (per business)
From £29/mo
From $180/mo
From $44/mo
Local Map Heatmap
Add-on
Keyword Rank Tracking
Local Pack Tracking
Citation Monitoring
Add-on
Review Intelligence
Add-on
Highest tier
AI Review Replies
Add-on
AI Action Plan
AI Visibility Tracking
Basic
Backlink Monitor
Site Audit
Basic
Before/After Proof Cards
Weekly Digest Email
Digital Menu
Online Booking
Loyalty & Rewards
QR Code / NFC Stands
Plain-English Explanations
Revenue Calculator
Setup Complexity
Auto-configured
Hours of setup
Manual setup
Simple Setup

Live in 60 seconds

No configuration needed. Spotlit auto-detects your business details and starts collecting data immediately.

1

Register your business

Enter your business name and Google Maps link. Spotlit pulls your details, reviews, and category automatically.

2

We start collecting data

Within minutes, your SEO Health Score, keyword rankings, map visibility, and competitor comparison begin populating.

3

Get your action plan

Spotlit analyses everything and gives you a prioritised list of exactly what to fix first — in plain English.

Built for agencies too

Managing SEO for multiple clients? Spotlit gives you multi-client dashboards, automated BEFORE/AFTER reports, and client-ready PDFs — all generated from real Google data, not estimates.

Multi-client management Automated monthly reports Real Google data integration White-label dashboards
Pricing

Start free. Upgrade when you're ready.

Every feature includes a free tier. No credit card needed. See value before you spend a penny.

Free

£0forever
  • SEO Health Score
  • Basic keyword tracking
  • Map visibility (1 keyword)
  • 1 digital menu, 20 items
  • 5 bookings/month
  • 3 photos
  • 7-day analytics
Get Started
Most Popular

Growth

£29/month
  • Everything in Free
  • Full keyword tracking
  • Full map heatmap
  • Competitor intelligence
  • Review intelligence
  • AI action plan
  • Unlimited menus & items
  • Unlimited bookings
Start Growing

Pro

£79/month
  • Everything in Growth
  • Citation monitoring
  • Backlink analysis
  • Site audit
  • AI visibility tracking
  • Revenue calculator
  • Priority support
  • Monthly PDF reports
Go Pro

Ready to see where your business stands?

Join hundreds of UK businesses already using Spotlit. Your free SEO Health Score is waiting.