One Score That Tells You Everything
Stop guessing where your business stands online. Spotlit combines six key SEO dimensions into a single, easy-to-understand score — updated weekly, personalised to your business stage.
Your entire SEO health at a glance
One score that tells you exactly where your business stands online. Weighted across six categories — search visibility, local presence, technical performance, content quality, authority, and AI visibility — so you always know what to focus on.
- Overall score from 0–100 with colour-coded rings
- Six category breakdowns with individual scores
- Weekly trend tracking to show progress over time
- Personalised to your business stage (new, growing, established)
- Automatic baseline snapshot on day one
Technical detail: Weighted formula: Search 25% + Local 25% + Technical 15% + Content 15% + Authority 10% + AI Visibility 10%
How it works
Most business owners have no idea how their website is performing in search. They might know their Google rating, but they don't know their domain authority, citation score, Core Web Vitals, or whether Google is even indexing all their pages.
Spotlit's SEO Health Score brings all of this together into one number. It's weighted across six categories that matter most for local businesses: search visibility (25%), local presence (25%), technical performance (15%), content quality (15%), authority (10%), and AI visibility (10%).
The score adapts to your business stage. A brand-new business with a score of 30 might be doing well — while an established business with the same score has work to do. Spotlit tells you where you stand relative to where you should be.
Every week, your score updates automatically. You'll see trends over time, so you know if your SEO efforts are working. And when something drops, Spotlit flags it immediately with a specific action to fix it.
Start tracking for free
Every Spotlit account includes a free SEO Health Score and 5 tracked keywords. No credit card required — see where you stand in minutes.
Get Started Free