Everything Your Business NeedsTo Get Found & Grow
One intelligent dashboard for your local SEO. Track your rankings, monitor competitors, manage reviews, and get AI-powered recommendations — plus digital menus, booking, loyalty, and more.
Your local SEO, on autopilot
One dashboard that shows where you rank, where you're missing, and exactly what to do next — in plain English.
SEO Health Score
Your entire SEO health at a glance
Keyword Rank Tracking
Know exactly where you rank
Local Map Visibility
See how you appear across your city
Business Listings
Get found on every directory
Competitor Intelligence
Stay one step ahead
Technical Performance
Fast sites win more customers
Review Intelligence
Your reputation, under control
AI Action Plan
Know exactly what to do next
Your entire SEO health at a glance
One score that tells you exactly where your business stands online. Weighted across six categories — search visibility, local presence, technical performance, content quality, authority, and AI visibility — so you always know what to focus on.
- Overall score from 0–100 with colour-coded rings
- Six category breakdowns with individual scores
- Weekly trend tracking to show progress over time
- Personalised to your business stage (new, growing, established)
- Automatic baseline snapshot on day one
Technical detail: Weighted formula: Search 25% + Local 25% + Technical 15% + Content 15% + Authority 10% + AI Visibility 10%
Know exactly where you rank
Track your Google rankings across four different result types — organic desktop, organic mobile, local pack, and local finder. See position changes daily, spot trends, and catch drops before they hurt your business.
- Four rank types per keyword (desktop, mobile, local pack, local finder)
- Daily position tracking with change indicators
- Verified data from Google — not estimates
- Impression, click, and CTR data per keyword
- Position history charts with before/after comparison
Technical detail: Verified rank data across all result types — organic desktop, mobile, local pack, and local finder
See how you appear across your city
A geographic heatmap showing where your business ranks in Google Maps at 25 different points around your location. Green means you're in the top 3, red means you're not visible — instantly see your coverage gaps.
- 5×5 geographic heatmap grid around your location
- Colour-coded pins: green (top 3), amber (4–10), red (11+)
- Share of Voice score vs competitors
- Track multiple keywords on the map
- See exactly which competitors outrank you at each point
Technical detail: Grid-based rank checking at 25 geographic points with 32+ competitor tracking per keyword
Get found on every directory
Track your business presence across 60+ online directories — Google, Bing, Yelp, Yell, Thomson Local, and more. See which directories list you, which have wrong details, and which you're missing from entirely.
- Citation score across 60+ UK directories
- NAP consistency check (name, address, phone)
- Found, not found, and incorrect status per directory
- Duplicate listing detection
- Priority list of directories to submit to
Technical detail: Covers 60+ UK directories including major search engines, review sites, and local business platforms
Stay one step ahead
Automatically discover your local competitors and see exactly how you compare. Side-by-side rankings, review counts, citation scores, and domain authority — know where you're winning and where to catch up.
- Auto-discovered competitors from Google Maps
- Side-by-side ranking comparison per keyword
- Review count and rating comparison
- Domain authority and backlink gap analysis
- Competitor changes tracked over time
Technical detail: Discovers up to 32 competitors per keyword from local search results and Google Maps data
Fast sites win more customers
Monitor your website's Core Web Vitals, PageSpeed scores, and technical SEO health on both mobile and desktop. Google uses these metrics to rank your site — we track them automatically so you don't have to.
- Google PageSpeed scores (mobile + desktop)
- Core Web Vitals: LCP, FCP, CLS, TBT, Speed Index
- Accessibility, Best Practices, and SEO audit scores
- Page indexing status — see which pages Google has found
- Structured data validation (FAQ, Reviews, Breadcrumbs)
Technical detail: Automated performance monitoring using free Google APIs — no paid tools needed
Your reputation, under control
See all your reviews from Google, Facebook, and other platforms in one place. Track your average rating over time, monitor review velocity, spot sentiment trends, and get AI-suggested replies.
- Aggregated reviews from multiple platforms
- Rating trend tracking with weekly snapshots
- Review velocity monitoring (new reviews per week)
- Sentiment analysis and keyword extraction
- Competitor review comparison
Technical detail: Multi-platform review aggregation with sentiment analysis and AI-powered response suggestions
Know exactly what to do next
Every data point automatically becomes a plain-English action item. No more guessing — Spotlit tells you precisely what to fix, in priority order, with the expected impact. Like having an SEO consultant on call 24/7.
- Auto-generated tasks from 30+ data threshold rules
- Priority ranking: critical, high, medium, low
- Plain English — no jargon, no technical confusion
- Progress tracking as you complete each task
- Monthly AI-generated BEFORE → AFTER reports
Technical detail: Task engine analyses keyword drops, citation gaps, PageSpeed issues, indexing problems, review trends, and competitor movements
Built for agencies too
Managing SEO for multiple clients? Spotlit gives you white-label dashboards, automated monthly reports, and client-ready PDFs — all generated from real Google data, not estimates.
Run your business from one place
Digital menus, online booking, loyalty rewards, photo galleries, and more. Every feature includes a generous free tier — no credit card required.
Let customers book 24/7
Accept appointments directly from your Spotlit profile. Customers pick a date and time, fill in their details, and you get notified instantly via email, SMS, or Telegram.
- Calendar date & time slot picker
- Configurable availability (days & hours)
- Blocked dates for holidays or leave
- Booking status tracking & management
- Automatic email confirmations
- Telegram & SMS notifications via N8N
Keep customers coming back
Create a digital stamp card your customers can join instantly. Track visits or spend, award stamps automatically, and unlock rewards when they hit your threshold.
- Digital stamp cards — no physical cards needed
- Spend-based (£1 = 1 point) or visit-based stamps
- Automatic reward unlock at thresholds
- Unique customer codes for easy lookup
- Reward redemption tracking
- Customer activity & engagement insights
Show off your best work
Upload photos of your premises, products, or completed projects. Drag to reorder, add captions, and let potential customers see exactly what you offer.
- Drag-and-drop photo management
- Image captions & descriptions
- Cloudinary-powered fast delivery
- Responsive gallery on your profile
- Works on all devices
Grow your online reputation
Generate a direct link to your Google review page and share it with customers. Track your review count, monitor growth, and calculate the gap to your competitors.
- One-click Google review link
- QR review cards for in-store display
- Review count & rating tracking
- Review growth analytics
- Review target calculator
- Competitor review comparison
Reply to every review effortlessly
Let AI draft personalised responses to your Google reviews. Choose your tone and language, review the suggestions, and post — saving hours every week.
- AI-generated review responses
- Configurable tone (professional, friendly, casual)
- Multi-language support
- Review-by-review approval flow
- Response performance tracking
Bridge offline and online
Get a unique QR code for your business that links to your profile, menu, or review page. Order physical A5 acrylic stands with NFC tap technology for your counter.
- Unique QR code per business
- Physical A5 acrylic stands available
- NFC tap technology option
- Dual-purpose (reviews + loyalty)
- Scan analytics & conversion tracking
Understand your customers
See who is visiting your profile, how they found you, and what they do next. Track page views, search impressions, click-throughs, and feature usage all in one dashboard.
- Daily page view tracking
- Search impression monitoring
- Click-through rate metrics
- Usage stats (photos, bookings, menu, loyalty)
- Source breakdown (direct, search, referral)
Ready to grow your business?
Join hundreds of UK businesses already using Spotlit. SEO Intelligence and every business tool — all with a free tier to get started.