One Dashboard, Clear Pricing
Start free with a full SEO health check and business tools. Upgrade when you need more keywords, competitors, and reports.
Choose your SEO plan
Every plan includes a full SEO Health Score, keyword tracking, and AI action plan. Higher tiers unlock more keywords, competitors, and automation.
Free
See where you stand — perfect for getting started
- SEO Health Score
- 5 tracked keywords
- Local Map Visibility — on demand (1 scan/day)
- Citation check (top 20 directories)
- Basic competitor overview (3 competitors)
- PageSpeed & Core Web Vitals check
- Google review tracking
- 3 AI action items per month
- Weekly rank updates
- Automated monthly reports
Growth
Full visibility — for businesses serious about SEO
- SEO Health Score + trends
- 25 tracked keywords
- Local Map Visibility — on demand (up to 3 scans/day)
- Full citation audit (20 UK directories, NAP checks)
- Competitor Intelligence (10 competitors)
- Full technical performance monitoring
- Review Intelligence + rating breakdown
- Unlimited AI action items
- Weekly rank updates
- Automated monthly reports (PDF)
Pro
Agencies & multi-location businesses
- SEO Health Score + historical data
- 100 tracked keywords
- Local Map Visibility — on demand (up to 10 scans/day)
- Full citation audit + NAP monitoring
- Competitor Intelligence (25 competitors)
- Full technical + structured data monitoring
- Review Intelligence + AI reply drafts (coming soon)
- Unlimited AI action items + priority tasks
- Weekly rank updates
- Automated BEFORE → AFTER reports
What's included, and what costs extra
Every tool below is included with every plan, free. Three can be upgraded to unlimited for £10/month each, and the Google Review Stand is a one-off. Nothing else here is a subscription.
Digital Menu
£10/monthOnline Booking
£10/monthLoyalty & Rewards
£10/monthPhoto Gallery
IncludedGoogle Reviews
IncludedAI Review Replies
Coming soonAnalytics Dashboard
IncludedManaging multiple clients?
The Pro plan includes automated BEFORE → AFTER reports and client-ready PDFs. Agencies managing 5+ locations get volume discounts.
Frequently Asked Questions
Is there really a free tier?
Yes — every business gets a free profile with core features including SEO Health Score, 5 tracked keywords, a digital menu, booking, and more. No credit card required.
Can I try Growth or Pro before committing?
Absolutely. Every paid tier comes with a 7-day free trial. Cancel anytime if it's not right for you.
Are Business Tools included in SEO tiers?
Every SEO tier includes all Business Tools at their free level. Three of them — Digital Menu, Online Booking and Loyalty & Rewards — can be upgraded to unlimited for £10/month each, as separate add-ons you can enable anytime. The rest are included as they are, with no upgrade to buy.
Can I change plans later?
Yes — upgrade, downgrade, or cancel at any time. Changes take effect on your next billing cycle. Your data is always preserved.
How does agency pricing work?
The Pro plan at £79/month is per business location. Agencies managing 5+ locations get volume discounts — call us for a custom quote.
Where does the SEO data come from?
Spotlit collects data directly from Google and other primary sources. You get real verified data, not estimates or projections.
Ready to grow your business?
Join UK businesses already growing with Spotlit. Start free — upgrade when you're ready.