One Dashboard, Clear Pricing
Start free with a full SEO health check and business tools. Upgrade when you need more keywords, competitors, and reports.
Choose your SEO plan
Every plan includes a full SEO Health Score, keyword tracking, and AI action plan. Higher tiers unlock more keywords, competitors, and automation.
Free
See where you stand — perfect for getting started
- SEO Health Score
- 5 tracked keywords
- Local Map Visibility — on demand (1 scan/day)
- Citation check (top 20 directories)
- Basic competitor overview (3 competitors)
- PageSpeed & Core Web Vitals check
- 3 AI action items per month
- Weekly rank updates
- Automated monthly reports
Growth
Full visibility — for businesses serious about SEO
- SEO Health Score + trends
- 25 tracked keywords
- Local Map Visibility — on demand (up to 3 scans/day)
- Full citation audit (20 UK directories, NAP checks)
- Competitor Intelligence (10 competitors)
- Full technical performance monitoring
- Review Intelligence + rating breakdown
- Unlimited AI action items
- Weekly rank updates
- Automated monthly reports (PDF)
Pro
Agencies & multi-location businesses
- SEO Health Score + historical data
- 100 tracked keywords
- Local Map Visibility — on demand (up to 10 scans/day)
- Full citation audit + NAP monitoring
- Competitor Intelligence (25 competitors)
- Full technical + structured data monitoring
- Review Intelligence + rating breakdown
- Unlimited AI action items + priority tasks
- Weekly rank updates
- Automated BEFORE → AFTER reports
What's included, and what costs extra
Every tool below is included free on every plan, at the level shown. Growth includes Digital Menu (up to 5 menus and 150 items), and Online Booking and Loyalty & Rewards with no limit; Pro includes all three with no limit. On the Free plan, those three can be upgraded to unlimited for £15/month each, and the Google Review Stand is a one-off. Nothing else here is a subscription.
Digital Menu
£15/monthOr pay for the year — £120, and the Google Review Stand is free.
A stand worth £34.99, posted to you. One stand for each tool you take for the year. Introductory offer — while stocks last.
Choose yearly to get a free Google Review Stand.
We'll ask for a delivery address — that's where your stand goes.
Online Booking
£15/monthOr pay for the year — £120, and the Google Review Stand is free.
A stand worth £34.99, posted to you. One stand for each tool you take for the year. Introductory offer — while stocks last.
Choose yearly to get a free Google Review Stand.
We'll ask for a delivery address — that's where your stand goes.
Loyalty & Rewards
£15/monthOr pay for the year — £120, and the Google Review Stand is free.
A stand worth £34.99, posted to you. One stand for each tool you take for the year. Introductory offer — while stocks last.
Choose yearly to get a free Google Review Stand.
We'll ask for a delivery address — that's where your stand goes.
Photo Gallery
IncludedGoogle Reviews
IncludedAnalytics Dashboard
IncludedManaging multiple clients?
The Pro plan includes automated BEFORE → AFTER reports and client-ready PDFs. Agencies managing 5+ locations get volume discounts.
Frequently Asked Questions
Is there really a free tier?
Yes — every business gets a free profile with core features including SEO Health Score, 5 tracked keywords, a digital menu, booking, and more. No credit card required.
Can I try Growth or Pro before committing?
Yes. Every paid tier comes with a 7-day free trial. Message us to cancel at any time; you keep what you've paid for until the period ends.
Are Business Tools included in SEO tiers?
On the Free plan, every Business Tool is included at its free level. Growth includes Digital Menu (up to 5 menus and 150 items), and Online Booking and Loyalty & Rewards with no limit; Pro includes all three with no limit. On the Free plan, those three can be upgraded to unlimited for £15/month each, as separate add-ons. The rest are included as they are, with no upgrade to buy.
Can I change plans later?
Yes. To move between plans, or to stop, message us and we will do it for you: when you stop, you keep what you have paid for until the end of that period, and then it goes back to the free allowance. There are no refunds for unused months on a yearly plan.
Message us on WhatsAppHow does agency pricing work?
The Pro plan at £79/month is per business location. Agencies managing 5+ locations get volume discounts — call us for a custom quote.
Where does the SEO data come from?
Rankings, map positions and directory checks come from live Google results, collected through our data partner. Page speed comes from Google's own PageSpeed tool. Nothing is estimated: if we couldn't collect a number, we show that it's missing.
Ready to grow your business?
Join UK businesses already growing with Spotlit. Start free — upgrade when you're ready.